Concrete Butterflies Media became British writer Malcolm R Fane’s first business trading name as a fully independent freelance journalist.
The name Concrete Butterflies was inspired by his appreciation of the beauty and grace of the insect.
Some of Malcolm’s career and hobby projects had stumbled due to a lack of financial backing and/or the absence of essential creative vision by doubters.
His passion for creativity was never better illustrated than by the humble butterfly. The insect’s metamorphose from caterpillar to butterfly inside its pupa seemed to mirror his career aspirations.
Creativity is beauty, he wrote, and beauty needs release to soar freely emblazoned with colour.
Some of the concrete butterflies were projects which had failed to take flight, but deserved better. Successful projects which soared high were butterflies that broke free of all constraint, as viewed in the company’s animated logo.
With new-found freedom to produce news and features in all areas of British mainstream media, Malcolm set about producing a mix of news and historic broadcast features, some of which attracted award-winning recognition.
The business eventually evolved to its first limited company status. However, all plans were stalled due to serious health issues. Concrete Butterflies Media Ltd was later reformed and has been actively rebuilding its new project portfolio.
The majority of project Intellectual Property Rights (IPR’s) in Malcolm’s ownership were sold to its collaborative Dutch production partner, although Malcolm retained book publishing rights for all projects past and present.
March 2020. Covid-19 virus changes the world as we knew it, and with it all our plans.
Based in the stunningly beautiful Scottish Highlands and Islands, a new focus and business model was developed taking Concrete Butterflies Media Ltd ever forward to new horizons.
Unless the light at the end of the tunnel turns out to be a train coming the other way, both Malcolm and Concrete Butterflies Media Ltd are back on track and heading to a brighter future.
Turning stumbling blocks into stepping stones, CBM’s creative journey continues.