The Concrete Butterflies Story
Concrete Butterflies Media became my first trading name as a fully independent freelance journalist.
The business name was inspired by a personal appreciation of the insect’s beauty and grace.
Some early career projects had stumbled due to a lack of financial backing, and the absence of clear vision by institutionalised doubters.
Illegitimi non carborundum.
Perfectly illustrated by the humble butterfly’s metamorphosis from caterpillar to butterfly, this seemed to mirror my own career aspirations.
Creative process requires immense patience, time and space to develop. Only then can it be released to soar high and freely.
‘Concrete Butterflies’ are projects which failed to take flight, but deserved better. Successful and award-winning projects are butterflies which broke free of all constraint, illustrated within the animated business logo.
With newfound freedom to produce news and features in all areas of British mainstream media, the focus was producing a news mix of historic broadcast and print media.
July 2021 and CBM reverts back to its original trading status, now a wholly owned business as Malcolm R Fane t/a Concrete Butterflies Media – the new business model negating any need for limited liability protective trading, following successive dormant trading years.
The business evolved to its first limited company status during 2013, but all plans were halted as debilitating ongoing health issues became a priority.
CBM has a revised project portfolio with a new business model post-Covid, with the majority of project Intellectual Property Rights (IPR’s) sold to, and owned by our collaborative Dutch production partners.
I retained all book publishing rights to projects past, and to those presently illustrated on this website – menu option Book and Broadcast Projects.
Delighted to confirm the business has survived by proactively adapting to a world with a changed post-pandemic commercial landscape.
CBM’s new business model is a meticulously planned and exciting new development, one to drive forward my personal creative mission at a less hectic pace. The perfect scenario!
Turning stumbling blocks into stepping stones the eventful creative journey continues.
Malcolm R Fane
Business owner Concrete Butterflies Media